Thrive With Kaushik

  The Magic of Branding: How Michael Jordan’s Story Can Inspire Your Startup’s Success “Even when I am old and grey, I would not be able to play it, but I will still love the game.” — Michael Jordan Have you ever stopped to wonder how a basketball player became a billion-dollar brand ? How did  a pair of sneakers become a global symbol of culture, performance, and aspiration? It was not just the skill of Michael Jordan on the court that created the phenomenon of Air Jordan —it was the power of branding . Today, if you are building a startup , brand is no longer optional—it is everything. In this blog, we will dive into how Jordan’s legacy can help entrepreneurs and dreamers like you turn a name into an empire. Because branding, when done right, is not just about logos or colors. It is about identity, impact, and influence . 🏀 1. The Rise of Air Jordan: A Legendary Partnership In 1984, Nike was struggling. Adidas and Converse dominated the basketball market. Enter ...

Middle Class, Mighty Dreams: Building Wealth from Within When You Feel Behind Introduction: The Silent Struggle of the Middle Class We live in a world where hard work no longer guarantees success. You go to school. You get the degree. You land the job. You do everything society asks—and yet, that dream house, those vacations, and the financial freedom still feel distant. Welcome to the paradox of the modern middle class—overworked, underpaid, and quietly overwhelmed. I remember when I felt the same pressure. I was doing everything "right" but could not shake the feeling that I was falling behind. The turning point came when I realized: wealth is not only measured in money—it is built with a mindset. Let us uncover how you can thrive—even when the world says you are “not rich enough.” 1. Redefine Wealth: It is More Than Money What if you could be rich—before you are wealthy? True wealth is not just about money. It is about: Time to spend with family Freedom t...